Be your own boss: 5 tips on how to start a business post-pandemic

Published 2 Min Read

Workers aren’t going to wait around for jobs — they’re going to make their own.

Employment rates may be on the mend with the number of unemployed people falling by over 700,000 in the month of July, according to the Bureau of Labor Statistics, but they’re still a far cry from pre-pandemic levels. In the wake of an unsteady economy, workers’ ideas of job security — not to mention the very definition of work — has been completely redefined, leading more and more down the road of entrepreneurship.

“It can’t just be something that you need,” he says. “You need to make sure others not just want this business or this product or service, but that they need it as well.”

Beginner entrepreneurs can achieve this by simply immersing themselves in the creator community, according to Slotkin. Posting online, creating surveys and having in-person conversation with their target audience are just a few options.

Paola Peralta
Associate Editor

Paola Peralta is an Associate Editor at Employee Benefit News and has been with the team for five years. She is a proud UCF journalism graduate who got her start through a Dow Jones News Fund … Read full bio


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