Long story short: Your open enrollment cheat sheet

Year after year, research shows that of the 155 million Americans that rely on employer-sponsored coverage, most spend mere minutes selecting their benefits during open enrollment. The first step to course correcting? Stop talking about benefits just once a year. 

“Employers should not focus on [benefits] communications at annual enrollment only,” Stephen Durso, associate director of client service and delivery at Willis Towers Watson Health and Benefits, tells editor-in-chief Stephanie Schomer. “Make it a throughout-the-year thing. Short, helpful and informational messages can build knowledge over time, and help build excitement when it comes to enrolling.” Durso and other benefit pros share their go-to strategies.