Employers counting on wellness programs to bend the benefits cost curve must include strong communication plans in their strategy if they hope to achieve their goals or risk wasting their investment in a sluggish economy.

That’s one of the key findings in a new white paper released by Colonial Life & Accident Insurance Company. “Well on the Way: Engaging Employees in Workplace Wellness” uses proprietary and industry research, as well as case studies, to show how wellness initiatives can help employers control ever-higher health care and benefits costs, and the vital role of benefits communication in driving the effectiveness of these programs.

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