Sales of voluntary products dged up last year by about a 4%, according to the latest Eastbridge Consulting Group tally. But as often as not, employers’ menus of voluntary offerings have developed over time in somewhat haphazard ways that don’t necessarily support the organizations’ overarching human capital and total compensation strategies.

“Some people will just throw everything against the wall and see what sticks,” says Robert Shestack, executive vice president & voluntary benefits national practice leader for AmWINS Group.

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