A company’s social media presence could make or break their reputation with prospective applicants. And no one is more aware of that fact than the companies themselves.
Nearly 97% of all Fortune 500 companies use at least one social media network, such as Linkedin, Facebook, Twitter, or YouTube, according to workforce management platform Hubstaff. While social media can be an opportunity for a company to promote job postings, establish relationships and support social causes, those efforts can quickly be derailed by today’s caustic social media culture, says Cherie Caldwell, head of DEI at sales engagement platform at Salesloft.
