Gen Z employees share how social media helps — and hurts — their careers

By Alyssa Place, This is my expertise
Published Updated 1 Min Read

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For a generation that grew up with devices and technology as a second skin, Gen Z is bringing their digital savvy along with them into the next phase of their lives: the workforce.

Gen Z is now the 4th generation of employees joining today’s workplaces, and they’re redefining the role social media plays. It’s not just a hobby or a lunchtime distraction; rather, young employees are building networks and using the internet to find work, interact with colleagues and clients and visualize a future they want to see themselves in.

“Ironically, I work as a social media copywriter. Thanks to my knowledge of social media, having a blog, and being up to date with cultural trends, I got my first job. I found my job on LinkedIn and reached out to my recruiter. I always recommend to my friends who are still job hunting, to find a way to work their social media profiles into their resumes. Social media is always changing and usually it’s us, Gen-Zers, who are the first to know about the trend or even start it ourselves.”

– Ariel Bianca Baise, junior social copywriter at Golin

Alyssa Place
Editor-in-chief

Alyssa Place is the editor-in-chief of Employee Benefit News and has been with the team since 2019. Her work covers mental health, DEI, women at work, financial wellness, retirement and workplace … Read full bio


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