A new cloud-based communications platform, called Marcom CX, launched by Broadridge Financial Solutions aims to increase employee engagement in retirement plans by as much as 30% by using an “omni-channel” approach.

This technology aims to improve collaboration between plan sponsors and employers, make retirement savings appealing to all employee age groups, and boost an increase in retirement plan participation within 12 to 18 months, according to Tim Slavin, SVP of Retirement for Broadridge Financial Solutions.

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