Employers that are considering incorporating wearable fitness devices into their wellness programs are facing important decisions about the cost of those devices, and must also be prepared to allay employees concerns about data security.
Between 29% and 42% of consumers said theyd be very or somewhat willing to buy a device for $100, according to a consumer survey released this week by consulting firm PricewaterhouseCoopers. But make wearables free, employer-paid or insurer-paid, and about two-thirds said theyd wear a smart watch or fitness band.
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