Employers that are considering incorporating wearable fitness devices into their wellness programs are facing important decisions about the cost of those devices, and must also be prepared to allay employees’ concerns about data security.

Between 29% and 42% of consumers said they’d be “very” or “somewhat” willing to buy a device for $100, according to a consumer survey released this week by consulting firm PricewaterhouseCoopers. But make wearables free, employer-paid or insurer-paid, and about two-thirds said they’d wear a smart watch or fitness band.

Register or login for access to this item and much more

All Employee Benefit News content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access