Fidelity’s NetBenefits workplace tool spreads to iPad

Joining the suite’s smartphone app launch last year and its mobile Web functionality, the Boston-based investment company says that it will begin to offer the iPad and iPad Mini options to workplace participants and individual mobile tablet users.

The new application is now available to Fidelity’s 16.6 million workplace plan participants. It allows Fidelity to address the consumer demand for tablet devices and provide access to those employees who do not have computers at their workplace.

NetBenefits, previously launched as a smartphone app in 2013, has received more than 825,000 downloads. The application allows the user to log into all Fidelity workplace accounts, which include retirement, stock investments and pension plans as well health benefits.

Charles Berman, senior vice president of digital platforms at Fidelity Investments, explains that “tablets are becoming the device of choice when people want to utilize services, play games, schedule trips, read books and share memories.”

“Apps today must meet peoples’ expectations while delivering an entertaining and fulfilling experience,” he says. “Our new NetBenefits tablet app does exactly that.”

Implementing Fidelity Investments’ Plan for Life offering, users can compare their retirement portfolios to peers, gain additional education on employee benefits and analyze pivotal data points surrounding their participant’s investment account portfolios.

Fidelity expects to extend its NetBenefits mobile suite to additional platforms later this year.

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