Flora Fertility is giving employees control of their benefits — while lowering costs

Published Updated 4 Min Read

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  • Key Insight: Discover how individually owned, underwritten fertility benefits rewrite employer risk and portability.
  • Expert Quote: Flora CEO Laura McDonald calls fertility as much a financial as a medical crisis.
  • Forward Look: Expect fertility benefit portability to become a differentiator in talent attraction and retention.
  • Source: Bullets generated by AI with editorial review

A new fertility benefit provider is challenging the way organizations administer their fertility services — and they’re hoping to  reach more people and lower costs along the way. 

Paola Peralta
Associate Editor

Paola Peralta is an Associate Editor at Employee Benefit News and has been with the team for five years. She is a proud UCF journalism graduate who got her start through a Dow Jones News Fund … Read full bio


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