What better way to take lessons of branding a wellness program than from one of the top-branded companies in the world, Procter and Gamble? The producers of timeless product lines like Old Spice and Tide recently introduced Vibrant Living, P&G's in-house line of benefits specially designed to help employees live healthier.

In 2006, P&G launched "Blueprint for Healthy Living" for its U.S. workers, its first effort at branding a wellness program. All of its programs - a Nurse 24 hotline, wellness assessment tools, personal advocacy programs, comprehensive condition management - fell under the one umbrella of a "Blueprint" logo and website, which, in 2011, the company re-imagined into the global wellness initiative, Vibrant Living.

Register or login for access to this item and much more

All Employee Benefit News content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access