What have you done so far this year to differentiate yourself from other advisers?
Here’s one of the smartest things you can do: Become fascinating to the people around you — clients, prospective clients and others who can help you build a great business. That means taking your own individual strengths and applying them strategically to create memorable experiences, build meaningful relationships and create a better business. That line of thinking has been developed by Sally Hogshead, a pioneer in marketing yourself using the concept of fascination; she’s also the author of Fascinate: Your 7 Triggers to Persuasion and Captivation.
