Connecting with job applicants has become more complex and interactive since the days when a single telephone number and e-mail address were displayed at the top of a candidate’s paper resume. HR professionals are continually looking for more active ways to communicate with potential hires.
Now they have another tool to allow them to connect.
LinkedIn announced last week it is rolling out a free messaging service to its 562 million users. The service allows job seekers and HR pros to dictate and send voice messages via the LinkedIn mobile app and receive them via the app or the web.
LinkedIn Messaging users can record and send a voice message up to one minute in length and review the message before hitting the send button.
“People speak about four times faster than they type, making voice messaging great for explaining longer or more complex ideas without the time and involvement of typing and editing a message,” according to LinkedIn. “It’s also helpful for when you’re on the move and don’t have time to stop and type.”
The LinkedIn feature can help HR managers determine if a job candidate is truly interested in the position that is waiting to be filled, according to Kimberly Schneiderman, senior practice development manager for RiseSmart, an outplacement services provider with headquarters in San Jose, California.
“People like to hear tone of voice and their energy from both the job seeker and job candidate side,” she says. “HR wants to hear that the candidate is interested and is eloquent — and oftentimes that comes through verbally,” she says.
LinkedIn agrees, saying that “it’s easier for your tone and personality to come through, which can sometimes get lost in translation in written communications.”
With unemployment at a record low in the U.S., employment experts agree that this is a job seeker’s market. Using social media for job hunting is now the norm. According to business consultant and author Peter Economy, 79% of job seekers use social media in their job search, and this number jumps to 86% for younger job hunters. He adds that 45% of job seekers use their mobile devices to search for a job at least once a day.
But not all new gadgets take hold in the HR world, warns Schneiderman, who says she has seen innovations like video resumes that were proposed in the 1990s fizzle out. “Now we see video interviews,” she says.
“Any tool can be useful so long as people use it,” she says. “We see an ebb and flow with these new tools and some stick and some don’t.”
LinkedIn’s voice messaging feature is available on its app on the iOS and Android platforms. It will be available globally to all members in the late summer.
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