This is the third of four articles on the 2012 EBN-EBA Financial Fitness Challenge.
In the July issue, we introduced the Challenge—an 8-week online financial education program developed by Employee Benefit News and Employee Benefit Adviser with Educated Investor and sponsored by Set for Life Financial. In August, we wrote about the expectations of employers selected to participate in the program. Here, company HR executives discuss how they’re communicating the Challenge and rewarding participants. We’ll have a final article in November on the overall program results.