Preparing for open enrollment: Growing demands give rise to fiduciary advising

Published 4 Min Read

Advisers meeting with a client
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Much like Amazon revolutionized shopping for goods and services, savvy benefit advisers have an opportunity to do the same for open enrollment.

Holistic and curated benefit offerings are key to attracting and retaining younger generations, according to Chris Morbelli, EY’s life and group insurance transformation leader, who cites EY-LIMRA research over the past two years to support this premise. 

Bruce Shutan
Contributing writer

Bruce Shutan is an Employee Benefit News contributing writer based in Portland, Oregon.


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