It may still be too soon to tell how widespread wearable fitness trackers will become in corporate wellness programs but for Phoenix Companies, a life insurance and annuity company based in Hartford, Conn., wearable wellness is anything but a fad.

The company launched a modest corporate wellness program in 2010, starting with health risk assessments and biometric screenings. In 2012, the company decided to invest more time and resources into its wellness program, adding disease management and health coaching components to its core offerings, in addition to one-off programs such as Weight Watchers at Work. “We recognized there were some fundamental health concerns at an aggregate level,” says Suzette Louro, 2nd vice president of benefits at Phoenix Companies, which has 650 employees.

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