The employee benefit consulting arm of Arthur J. Gallagher & Co. has launched a private insurance exchange platform. Benefits available through the Bright Choices Exchange include health, dental, vision, life and disability coverage, among other benefits, from various national and regional insurance providers.
Gallagher Benefit Services, Inc., is partnering with Liazon Corp. to offer the Bright Choices Exchange.
"We've selected a proven, comprehensive solution in the Bright Choices Exchange — one that is easy to deploy, easy for the employee to use and built on outstanding technology," says Sean Schubert, VP of sales and marketing strategies for Gallagher Benefit Services. He adds that GBS talked with different platforms and numerous insurance companies to “get a feel for what the market looks like out there and who is really the best in class.”
Now live, GBS is introducing the private insurance exchange to selected markets around the country, “and then we will expand from there,” says Schubert.
GBS plans to market to employers first by educating them about how the exchange operates, what it can allow them to do, “how it may fit with their business strategy and then conversations go from there into what is the next best course of action for that organization,” says Schubert.
With customers looking for ways to keep health care costs down, “they want innovative ideas to help them continue to compete in their respective marketplace and in particular be able to recruit and retain key talent that they need to move their business forward,” he adds.
