The average cost of a private room in a nursing home is around $250 a day or roughly $90,000 a year. Although sound long-term care coverage — offered by about 40% of employers, statistics show — would help defray these costs, many investors instead are thinking about “Medicaid planning.”

A Nationwide Financial survey finds that 42% of advisers have clients who are asking about giving away all of their money to their children as a means of financial planning. Once they have few assets, such clients may qualify for government assistance in paying for their long-term care.

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