Segmenting workers under age 35 seen as good approach for 401(k)s

Published Updated 3 Min Read

Only 4% of plan sponsors have established goals to engage workers younger than 35 in their defined contribution plans, even though they know the younger generation’s participation and contribution rates lag their older colleagues, a survey by Greenwich Associates for Northern Trust finds.

The survey was conducted among 45 large plan sponsors with 1.5 million participants and $175 billion in assets, and 11 leading DC plan consultants.

Lee Barney
Editor-In-Chief

Lee Barney has been the editor of Money Management Executive since 2002 and has been writing about Wall Street since 1993. Previously, at United Media’s Wall Street & Technology magazine and … Read full bio


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