- Key Insight: Learn how AI-driven personalization will shift benefits from one-size-fits-all to employee-centric models.
- What's at Stake: Retention, engagement and competitive positioning are at risk without strategic AI integration.
- Forward Look: Anticipate real-time benefits recommendations; redesign workflows and upskill staff.
- Source: Bullets generated by AI with editorial review
As AI becomes more integrated in the workplace, benefits will shift from a one-size-fits-all approach to a more employee-centric model.
That's just one of the major changes Polina Dimitrova, global head of people at automation platform Make, expects to see in the coming years.
From benefits to productivity,
"The most effective way companies can combine AI automation with upskilling programs is by committing to
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Dimitrova recently spoke to Employee Benefit News about the AI revolution and how benefit leaders can stay on top of these changes. This interview has been edited for length and clarity.
What aspects of employee benefits do you predict will be most transformed by AI in the next three to five years?
Payroll, wellness programs, mental health support and professional development. These can
How is AI changing the day-to-day workloads of employees, and what does that mean for burnout, stress levels and overall well-being?
AI is streamlining repetitive tasks, improving data accuracy and offering predictive insights that enable teams to make better decisions faster. When implemented thoughtfully, employees can spend more energy on the work that requires judgment, creativity, relationship-building and problem-solving. That shift is enormously
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However, to avoid burnout and lower stress levels, companies must pair AI integration with clear expectations, redesigned workflows and proper training so employees feel supported rather than pressured to simply work faster. When AI is seen as an improvement instead of a productivity mandate, it has a measurable,
What's the biggest misconception HR leaders have about "AI-driven productivity gains" when it comes to real people and workloads?
[Leaders] believe that just by introducing AI into workflows, it will work instantly to free up employee time. However, in reality, the benefits only occur when workflows are redesigned to take advantage of automation. If AI is not implemented properly or used to push employees harder, it can lead to more stress than reducing it. True productivity gains come when leaders lay out clear policies and training on when and how to
What's one automation-related workplace trend that benefits leaders should start preparing for now?
The personalization of benefits and wellness support. As AI becomes more integrated and capable of analyzing employee behavior, health data and work patterns, it will increasingly be used to tailor benefits in real time by recommending
Are you seeing certain job functions become more efficient due to automation?
Across nearly every organization we work with, we are seeing clear efficiency gains in roles that are traditionally burdened with high volumes of administrative or repetitive tasks. Functions like customer support, operations, HR, finance and sales are seeing some of the fastest impacts,
When companies adopt AI to increase productivity, do you see any risks to employee morale and trust?
Employees can of course worry that






