SourceMedia, the publisher of Employee Benefit News, has acquired Insurance Broadcasting, a provider of online news and live events to employee benefits professionals.

The acquisition was announced on Feb. 2.

Insurance Broadcasting founder and CEO Walt Podgurski will continue as an executive with SourceMedia. Podgurski will provide direction for Insurance Broadcasting’s offerings as they are integrated into the SourceMedia family of employee benefit products.

With the acquisition, SourceMedia adds 184,000 professionals to the benefits community it serves through EBN and its sister publication Employee Benefit Adviser, their websites and online resources, and two annual conferences: the Benefits Forum & Expo and Employee Benefit Adviser Summit.

"This acquisition extends the platform for SourceMedia’s award-winning content and insight, enabling us to reach more advisers and brokers online,” said Jim Callan, Group Publisher for SourceMedia’s Employee Benefits Group. “It also allows us to deliver a larger audience of qualified professionals to our advertisers, marketing clients and event sponsors."

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