Sun Life Financial’s acquisition of the employee benefits unit of Assurant is just the latest move in the insurer’s growth strategy for the U.S. market.

Sun has been strengthening its position in the U.S. market over the past 18 months, bringing in Dan Fishbein to lead its U.S. benefits business in April 2014 and hiring a new VP of distribution, Kevin Krzeminski, in February. The Assurant acquisition is the third leg of the company’s continued investment in the U.S. market, says Tucker Sharp, global chief broker officer with Aon Health.

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