Technology has clearly revolutionized health care – from mobile apps that help employees stay fit and eat right to telemedicine that brings operational efficiency to treatment. But perhaps most compelling is the way it is helping elevate the open-enrollment experience in keeping with the intended consumer-friendly spirit of the Affordable Care Act.

This annual rite of autumn turned out to be “much more human and approachable for our employees,” reports Jon Thompson, experience director and partner at Bolster, a small marketing and communications firm in Minneapolis, which enlisted the help of a nearby startup called Gravie. He cites customer satisfaction among their 10 employees as the most important metric in measuring the impact of a more consumer-friendly open enrollment for 2015.

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