UnitedHealthcare launches hearing insurance

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Benefit provider UnitedHealthcare expanded its voluntary offerings to include hearing care, the company announced Thursday.

All of UnitedHealthcare’s 25 million members now have access to check-ups with more than 5,000 audiologists and various hearing aids under employer, individual and Medicare sponsored plans.

The new offering, called UnitedHealthcare Hearing, is a merger between the country’s largest provider of hearing insurance, EPIC Hearing Healthcare, and hi HealthInnovations — a direct-to-consumer provider of hearing aids.

“UnitedHealthcare Hearing expands our whole-person benefit plans that offer greater access to quality, cost-effective care for the millions of Americans we serve,” said Tom Wiffler, CEO of UnitedHealthcare Specialty Benefits, in a release by the company. “Helping people maintain or improve their hearing health can enhance their overall well-being and reduce their risk of falls and health conditions associated with untreated hearing loss, such as depression and dementia.”

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