Voluntary benefits have experienced significant growth in recent years, a trend that brokers and carriers are hoping continues in 2015. Most of the growth in 2014 was driven by health products — a category that encompasses products not related to life insurance, such as disability, critical illness, dental, accident, and vision, says Ron Neyer, assistant research director, distribution research, with LIMRA, an insurance and financial services trade association.

Critical illness and accident insurance, in particular, have grown at double-digit rates for the past several years, he says, and so far this year, sales of accident insurance are up 9%.

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