Wellhub’s CPO calculates the ROI of caring

Published January 28, 2026 12:07 PM EST Updated January 28, 2026 5:39 PM EST 6 Min Read

Key insight: Discover how aligning flexible benefits to KPIs turns people programs into strategic drivers.
Expert quote: “Measuring people impact makes HR a business driver,” says Livia Martini.
Forward look: Prepare for expanded flexible leave policies as companies link well-being to retention.
Source: Bullets generated by AI with editorial review

While finishing her MBA in 2013, Livia Martini told a recruiting counselor she wanted to join a company where the people team truly cared about its employees. “Good luck finding it,” the counselor said.

Lee Hafner

Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio

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