The role of wellness for employers has, of late, been like a one-chapter book: good, intriguing, but unsatisfying in the end. Wellness has typically focused on reducing health care costs for employers but it can be so much more, some industry experts say.

“There has been a lot of this belief that if we implement health care programs, we’ll have a tremendous ROI,” says Karen Marlo, vice president with the National Business Group on Health.   “But many have felt that was an inflated comment. Is ROI the right measure in general for wellness programs?”

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