Lee Conrad is a former senior editor of Employee Benefit News and Employee Benefit Adviser, and a former editor of Bank Investment Consultant.
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Unlike traditional life insurance focused solely on death benefits, living benefits provide tangible value throughout the policyholder's life and appeal to younger workers.
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Confrontation isn't about conflict. It's about courage. It's the decision to stop avoiding the uncomfortable and to move toward honesty, clarity and respect.
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With affordability and confusion serving as key barriers, benefits leaders can adopt design-led strategies that prioritize the user experience.
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