Commentary: Innovation in employee benefits has enabled us to move away from a one-size-fits-all approach and accounts for individual needs. This is extremely valuable for employees and their dependents who have their own health and benefits needs that are not identical to other members in the organization.
However, this innovation has also created a host of new challenges for HR leaders. With hundreds of benefits vendors offering services and technology for biometric screenings, telemedicine, health coaching, smoking cessation programs, chronic disease prevention, financial wellness, cost transparency, and more, HR leaders are suddenly faced with unprecedented communications challenges. Offering benefits and health programs is one thing, but ensuring your employees are using the right benefits at the right time is another.