Growth is the lifeblood of any organization; especially start up companies that have investors counting on them going to the moon with their business thesis. The challenge for many of these companies is that they don’t think compliance, security, and managing risk can drive revenue. Let’s face it: compliance elements typically don’t make the list during the proverbial white board brainstorm of growth strategies. However, security and compliance will make it onto the whiteboard if that CEO and his team have experience selling to employer groups using compliance as differentiators. Many start up companies view compliance and security as cost burdens, whereas those who previously have sold to employers in the health benefit space view compliance and security as revenue generating table stakes. I personally have always viewed compliance like I view buying parachutes and LASIK eye surgery: don’t cut corners and don’t be cheap.
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