Earlier this week I wrote about the importance of effectively communicating employee benefits. Today, I want to continue that theme by talking about a critical component of effectively communicating employee benefits: Knowing your audience. Unfortunately, I learned this one the hard way.
A number of years ago I was tasked with rolling out the company’s 401(k) plan to a number of employees who were transitioning over to our company and were critical to satisfy and retain. So, in thinking about the important task at hand, I took the following steps to communicate the 401(k) plan:
