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Kaiser Permanente has launched a new online nutrition program, called “Mix It Up,” designed for employers to help their employees improve their daily eating habits by including more fruits and vegetables. Among other elements, the campaign emphasizes a varied selection of colorful produce and reminds employees about healthy eating patterns—complete with a “virtual blender” (I assume to make virtual smoothies?) apps for Android and iPhone, and social networking components. Naturally, there is nutrition information about how we all should eat five servings of fruits and veggies each day, and a cost calculator about how buying more produce still can be affordable.
Okay, good for KP for trying to help employers help their employees to eat better. Bravo. "Employers are uniquely positioned to support employees in making healthy changes," says Jennifer Christian-Herman, PhD, and executive director of HealthWorks by Kaiser Permanente. "Employees spend about 2,000 hours a year at work, so businesses are in a good position to promote prevention, influence employee decision-making and support their workforce in living healthier lives."
All true. But I’m pretty sure we’re all aware that eating more fruits and vegetables is ideal and even necessary to maintaining good health. Do we really need a separate program for that?
I say no, but want to hear what you think. At what point do wellness programs go from being about raising awareness to be more like raising children? Share your thoughts in the comments.
Kaiser Permanente has launched a new online nutrition program, called “Mix It Up,” designed for employers to help their employees improve their daily eating habits by including more fruits and vegetables.
Among other elements, the campaign emphasizes a varied selection of colorful produce and reminds employees about healthy eating patterns—complete with a “virtual blender” (I assume to make virtual smoothies?) apps for Android and iPhone, and social networking components. Naturally, there is nutrition information about how we all should eat five servings of fruits and veggies each day, and a cost calculator about how buying more produce still can be affordable.
Okay, good for KP for trying to help employers help their employees to eat better. Bravo. "Employers are uniquely positioned to support employees in making healthy changes," says Jennifer Christian-Herman, PhD, and executive director of HealthWorks by Kaiser Permanente. "Employees spend about 2,000 hours a year at work, so businesses are in a good position to promote prevention, influence employee decision-making and support their workforce in living healthier lives."
All true. But I’m pretty sure we’re all aware that eating more fruits and vegetables is ideal and even necessary to maintaining good health. Do we really need a separate program for that?
I say no, but want to hear what you think. At what point do wellness programs go from being about raising awareness to being more like raising children? Share your thoughts in the comments.
