In addition to there being an association for everything, the “there’s an app for that” movement that Apple has started for the iPhone may be reaching a tipping point.

Want proof? You got it. I heard today from, an insurance comparison site. The company is pleased to introduce its (you guessed it!) new iPhone application LifeValue. LifeValue, execs say (somewhat morbidly), helps users “calculate the value of their life,” thus educating them how much life insurance they need. The app also features a quote finder that will allow users to shop for life insurance from various carriers right from their iPhone. 

Although at first, I thought, “What the [insert term conveying disbelief]?” I later reconsidered. As a firm believer in the “leave no stone unturned” philosophy when it comes to benefits communication/education, why not offer consumers every opportunity to become better consumers? I mean, it’s not as if we don’t know that most consumers don’t have adequate life insurance, right?

So, with that in mind, I say (in the most vendor-neutral way) huzzah! And now if you’ll excuse me, I’m off to create my medical cost comparison iPhone app.

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