Benefits Think

Research suggests Facebook powers productivity

 

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It seems Facebook can do it all: revolutionize retirement http://ebn.benefitnews.com/blog/ebviews/retirement-mutual-funds-facebook-ipo-morningstar-2721824-1.html?CMP=OTC-RSS, interviewing http://ebn.benefitnews.com/blog/ebviews/facebook-hiring-employability-research-2722643-1.html and now employee productivity.
In a recent company infographic/blog post, “The case for Facebook,” http://keas.com/blog/case-for-facebook/ Keas cites survey data that show a group of employees who browsed the web or used social networks for 10 minutes were 16% more productive than employees who took a regular 10-minute break, and 39% more productive than the control group. 
So, does this mean I don’t have to feel guilty anymore about taking time out at work to post photos of my kids, comment on friends’ status updates and download their recipe recommendations from Pinterest? I hope not. The anxiety was eating me alive. 
Regardless of these findings — and my ability to use them to my advantage — I’m not sure it’s Facebook or social media per se that makes folks more productive. I think it’s more likely the opportunity to unplug, disconnect, think about something — anything — other than work, even if it’s only for those 10 minutes. 
What do you think? Can checking out of work and checking in on Facebook/Twitter/social media platform of choice actually increase productivity? Which sites do you visit when you need to recharge? Share your thoughts in the comments. 

 

It seems Facebook can do it all: revolutionize retirement, interviewing and now employee productivity.

In a recent company infographic/blog post, “The case for Facebook,” Keas cites survey data that show a group of employees who browsed the web or used social networks for 10 minutes were 16% more productive than employees who took a regular 10-minute break, and 39% more productive than the control group. 

So, does this mean I don’t have to feel guilty anymore about taking time out at work to post photos of my kids, comment on friends’ status updates and download their recipe recommendations from Pinterest? I hope not. The anxiety was eating me alive. 

Regardless of these findings — and my ability to use them to my advantage — I’m not sure it’s Facebook or social media per se that makes folks more productive. I think it’s more likely the opportunity to unplug, disconnect, think about something — anything — other than work, even if it’s only for those 10 minutes. 

What do you think? Can checking out of work and checking in on Facebook/Twitter/social media platform of choice actually increase productivity? Which sites do you visit when you need to recharge? Share your thoughts in the comments. 

 

 


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