Benefits Think 3 steps to strengthen employee benefits using non-traditional data

Published Updated 6 Min Read

Seven out of 10 human resources leaders say their primary focus is on improving employee health and well-being in 2022, up nearly 10% since last year. But while leaders increasingly lean into non-traditional data sets like employee feedback to shape benefits packages and select new programs that meet employees’ needs, many fear they lack the right data — and the tools to leverage it.

For instance, employee feedback — a non-traditional data source, compared with standard sources like medical claims and prescription data — is the top data source for shaping benefits packages, an Artemis Health survey of 300 companies across sectors shows. Yet fewer organizations draw upon non-traditional data like social determinants of health (35%) and data from point solutions like wellness initiatives and condition-specific programs (35%). When they do rely on more diverse data sources, just 53% of benefits leaders feel “very successful” in doing so. This confidence gap is even more prominent when leaders rate their ability to use point solution data (39%) or disability data (50%).

Grant Gordon
CEO and co-founder

Grant Gordon is CEO and a co-founder of health data analytics company, Artemis Health. Prior to founding Artemis Health, Mr. Gordon cofounded EnticeLabs, an online advertising optimization company, … Read full bio


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