Giving Monday's keynote address at EBN's Benefit Forum & Expo, Newt Gingrich offered a tip that he urged attendees to take home and teach to their teams a turn of phrase that he believes can change the way they operate. "Train people to say 'Yes, if' rather than 'No, because,'" Gingrich put simply, dubbing it the art of "cheerful persistence."
"If you ask, 'Can we get pizza for lunch?' and I say, 'No, because we don't have any money,' the 'no' automatically distances me, reduces my interest and [encourages an argument]," he said. "But if you say, 'Yes, if we had money,' it instantly makes me brainstorm, rather than argue the fact that you said no."
Register or login for access to this item and much more
All Employee Benefit News content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access