Giving Monday's keynote address at EBN's Benefit Forum & Expo, Newt Gingrich offered a tip that he urged attendees to take home and teach to their teams a turn of phrase that he believes can change the way they operate. "Train people to say 'Yes, if' rather than 'No, because,'" Gingrich put simply, dubbing it the art of "cheerful persistence."
"If you ask, 'Can we get pizza for lunch?' and I say, 'No, because we don't have any money,' the 'no' automatically distances me, reduces my interest and [encourages an argument]," he said. "But if you say, 'Yes, if we had money,' it instantly makes me brainstorm, rather than argue the fact that you said no."
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