With new companies and diverse benefits flooding the employer market, it’s fair to say that benefits leaders are being overwhelmed by the number of point solutions available to help their employees improve their health and well-being. Employee benefits leaders are inundated with cold emails from vendors and it can be challenging to sort through all of the noise. The reality is that it’s not feasible for every point solution to rise to the top of an employer’s priority list.
That said, despite the large number of options burdening employers, there are a breadth of pain point-solving solutions that meet the rising demand amongst employers to cut costs — and there’s a conversation happening about what’s ‘in’ and what’s ‘out’ as they look ahead to 2025.
