Telemedicine has the potential to dramatically lower health care costs for U.S. employers, in fact, by as much as $6 billion annually, according to a Willis Towers Watson internal analysis from a year ago. But employees have been slow to adopt telemedicine. It’s new and different and they don’t yet know which medical issues are appropriate for telemedicine. With 67% of employers offering telemedicine today and 90% expected to by 2018, telemedicine will become ubiquitous. But it will take time.

Here’s one way employers can speed adoption and reap the savings possible from telemedicine right now: consider making it free.

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