Sales and Marketing

Advisers who excel in the vision field do the best job of making the connection between vision and medical plans, some experts say. Shannon Enders, a founding partner at Lakeshore Employee Benefits in Norton Shores, Mich., says when he brings the idea of connecting vision and health data to clients’ attention, “they quickly become very interested.”

Commentary: What should brokers and benefit advisers take away from all the merger and acquisition activity among the medical carriers? The message is crystal clear. Now would be the time to move away from a dependency on medical commissions and take a fee.

Selecting the right partners, learning from colleagues and understanding the needs of each client will help agents who are new to this space.

Consolidation in the health insurance industry holds both positives and negatives for employer-sponsored health plans, but employers shouldn’t expect to see any major savings resulting from the Aetna-Humana merger until at least 2017, say industry experts.

Aetna’s purchase of Humana confirms analyst predictions of continued consolidation as carriers vie for market share, a trend industry experts fear will limit choice and force brokers to reinvent their business approach.

As small employers shift from group to individual coverage, private exchanges can be a useful tool to keep brokers competitive and maximize profits during the transition.

The merger of Willis and Towers Watson is likely just one of many to come in the next few years, as the Affordable Care Act and other factors continue to change the landscape of the business of health care, industry experts agree.

Standing out from the competition, maintaining healthy prospects and offering essential solutions can help attract prospective buyers.

Commentary: Let’s stop celebrating the financial merger of two faceless giants, and focus instead on the real work that agents, brokers and consultants are doing every day to make a difference, says adviser David C. Smith.

A group of industry players connected to private exchanges launched a coalition Wednesday to serve as a forum to share ideas and best practices, and to increase awareness of private exchanges.