Sales and Marketing

Agentreview.net launches this month, aiming to give consumers one location to find and critique local insurance agents.

Commentary: Want to grow your business? Then never ask a client for a referral, says columnist Nelson Griswold. Referral marketing is one of the most effective marketing strategies, but it must be done the right way, he adds.

Commentary: The market place has changed and your role must adapt. Columnist Jack Kwicien proves his point through an analogous set of market dynamics.

Commentary: Step up your game or your clients may choose to become your competitors, says the head of Pittsburgh Business Group on Health

EBA is looking for industry leaders age 35 and younger to be featured our April issue.

When it comes to private exchange operators, Array Health differs from most, in that the technology company powers many insurers’ private exchanges, including Highmark Blue Shield in Pittsburgh and Blue Cross Blue Shield of Arizona. The company’s CEO shares how private exchanges are changing the way health care is sold in the United States.

It was just a year ago that VSP Global and Google, Inc. teamed up to offer Google Glass prescription lenses and frames at a subsidized price. But Google Glass’s announcement last week that it was halting sales of the product raises questions about VSP’s future role.

Commentary: To survive the ongoing thinning of the herd, columnist Nelson Griswold asks what are you planning to do differently in 2015 to remain relevant to your clients and grow your business?

Commentary: There are a lot of innovative options that have been implemented by those who are being proactive and who are changing their roles as employee benefit advisers. Columnist Jack Kwicien shares their competitive advantage.

Commentary: In sales, there’s often too much boasting and not enough doing. Sales expert John Graham shares seven steps to boost your bottom line.