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4 digital HR trends shaping the workforce
Digital HR functions are increasingly crucial for companies looking to attract and retain employees as workers embrace the digital revolution and have a greater ability to job hop amid a tightened U.S. labor market.

Workers expect personalized communications from HR, covering everything from the job application process to day-to-day interactions on the job, which is made easier by automation and artificial intelligence.

The desire for more streamlined hiring processes and retention efforts has companies, especially HR departments, scrambling to incorporate digital tools without a true sense of the business objectives these tools help to solve.

“We always have to remember that technology is an enabler,” says Emily He, senior vice president of HCM cloud business group at Oracle. “No department should be implementing technology for the sake of technology.”

Here are four digital HR trends, according to Oracle, that will shape the workforce.