Marketing

Jack Kwicien on how to engage clients in a meaningful way

Craig Davidson on what health insurance stores should look like under health reform.

Mercer is one of the latest companies to enter the private exchange game, and the consulting giant gave employers an opportunity to check out the service during a conference call Thursday. Company executives revealed some of those specifics during the call, especially during the Q&A period for the audience.

Most of us are aware of the 5500 filing requirements for companies with 100 or more employees covered on their health and welfare plans. Might there be service differentiator and prospecting opportunities available if we have a thorough understanding of the mechanics of the 5500 process?

Cigna Corp., the third biggest health insurer by market value, raised its forecast for 2013 profit and said fourth-quarter earnings rose 49%, boosted by rising enrollment in its Medicare plans for seniors.

There’s no end in sight to rise of voluntary critical illness insurance benefits.

Cash balance pension plan proves to be popular solution for business owners seeking tax relief.

Mel Schlesinger on what one thing would you change in your business?

Jack Kwicien on how brokerages should become consultative in this era of health reform.

Today’s business world is global, and providing insurance mandated by the government for contractors with employees at oversea military bases can present a great opportunity for a broker, says EBA Blogger Sam Fleet.

Nelson Griswold on a broker’s only plan for health care reform survival.

Craig Davidson on the importance of maintaining a winning attitude.

Mel Schlesinger on the imperative of marketing with new media tools

Finding opportunities in CDHPs, exchanges and a new business model by EBA Advisory Board Member Mark Gaunya

There is a rarely a plan of how "pretend sales goals" are going to actually be met, says EBA Contributor Kevin Trokey. He provides seven cultural issues to consider when selling product.

The pros and cons of a benefit practice offering retirement plan services.

Jack Kwicien on why and how brokerages should be more than just a vendor

Nelson Griswold on why your brokerage business model could spell doom.

Schlesinger on how to have better sales appointments for broker.

Craig Davidson on creating the sales environment you want.