Where is your relationship with your clients today? How would you define it? Perhaps more importantly, how would your clients define it? If you don’t know where you are, how can you plan to get to where you want to be?
The most basic form of a business relationship is that of vendor. A vendor responds to RFPs. They provide quotes, respond to service requests and take orders. Invariably, vendors state that they provide great service. Often vendors feel that providing superior service is their key differentiator. But from the client’s perspective, they expect their vendors to provide great service. A vendor is there when a client is ready to evaluate a new product or service offering. Over time, their products and services become viewed as commodities. Is this sounding familiar?
