“What now?” That better be the No. 1 question on your mind right now – unless you already have reinvented your firm on a reform-proof business model or are working on a comprehensive reinvention program.
Reinvent or decline. I’ve been hammering you for the past year on the need to reinvent your agency on the reform-proof 21st Century Agency business model. I make no apologies. If you’re like most agencies, either you adopt a new business model now or within five years – tops – you will either be working for another firm that did, or be out of the benefits business.
