Sales and marketing

Cigna Corp., the third biggest health insurer by market value, raised its forecast for 2013 profit and said fourth-quarter earnings rose 49%, boosted by rising enrollment in its Medicare plans for seniors.

There’s no end in sight to rise of voluntary critical illness insurance benefits.

Cash balance pension plan proves to be popular solution for business owners seeking tax relief.

Mel Schlesinger on what one thing would you change in your business?

Jack Kwicien on how brokerages should become consultative in this era of health reform.

Today’s business world is global, and providing insurance mandated by the government for contractors with employees at oversea military bases can present a great opportunity for a broker, says EBA Blogger Sam Fleet.

Nelson Griswold on a broker’s only plan for health care reform survival.

Craig Davidson on the importance of maintaining a winning attitude.

Mel Schlesinger on the imperative of marketing with new media tools

Finding opportunities in CDHPs, exchanges and a new business model by EBA Advisory Board Member Mark Gaunya

There is a rarely a plan of how "pretend sales goals" are going to actually be met, says EBA Contributor Kevin Trokey. He provides seven cultural issues to consider when selling product.

The pros and cons of a benefit practice offering retirement plan services.

Jack Kwicien on why and how brokerages should be more than just a vendor

Nelson Griswold on why your brokerage business model could spell doom.

Schlesinger on how to have better sales appointments for broker.

Craig Davidson on creating the sales environment you want.

When was the last time you took a good, introspective look at your client base and thought about saying goodbye to a client? For EBA Blogger Beverly Beattie, it’s important to give clients tremendous value and for my clients to know they are fully receiving it.

Client dedication, employee happiness propel FirstPerson CEO Bryan Brenner to EBA’s 2012 Health Plan Adviser of the Year

Four steps for brokers advisers and consultants to add value to their business by Jack Kwicien.

Mel Schlesinger on how to standout from the sales crowd.