Sales and marketing

The two leaders may not see eye-to-eye on benefits decisions, says consultant Hugh O’Toole, but with the right message a broker can get through to both.

If today’s client isn’t intrigued with what an adviser is sharing on sites like LinkedIn, there is no reason to believe that they’ll be interested in person, says Wendy Keneipp.

Cost misconceptions keep them from buying policies, which provides educational opportunities for plan sponsors, says Web Benefit Design’s Jessica Campbell.

Advisers can help employees make the connection on the value of these benefits for their whole household through targeted education campaigns.

Cost misperceptions keep them from buying policies, which provides an opportunity for advisers, says Web Benefit Design’s Jessica Campbell.

Workers are nearly twice as likely to choose the financial protection products when they’re offered through their employer, finds a recent Cigna study.

Gregory & Appel’s president of employee benefits overcame professional obstacles and personal challenges to lead her team to massive gains.

There is ‘tons of opportunity' for advisers to educate workers on the financial security benefits of these products, says new Cigna study.

Gregory & Appel’s president of employee benefits overcame professional obstacles and personal challenges to lead her team to massive gains.

While many workers can navigate benefit marketplaces by themselves, a new survey reveals that employees make better selections when helped by an adviser.