Sales and marketing

It’s a logical move for the brokerage and consulting firm and a strong step in the process of mainstreaming voluntary, says columnist Nelson Griswold.

While many workers can navigate benefit marketplaces by themselves, a new survey from Liazon reveals that employees make better selections when helped by an adviser.

It’s a logical move for the brokerage and consulting firm and a strong step in the process of mainstreaming voluntary, says columnist Nelson Griswold.

Don’t miss the opportunity to help protect employees from the financial impact of cancer and other dreaded diseases.

As benefits become more complex, organizations are looking for expert guidance – creating opportunities for professionals looking to expand.

If allowing advisers to post freely on LinkedIn and other sites is worrisome, firm owners need to reevaluate internal communication practices, says columnist Wendy Keneipp.

Columnist Jack Kwicien shares critical questions every adviser needs to answer to form a successful business continuation plan.

To gain control of the consultative selling process, advisers must think like a physician, says Bottom Line Solutions’ Nelson Griswold.

A wide breadth of product offerings and more attention to financial wellness are behind the steady increase in voluntary sales, according to LIMRA data.

In another ACA irony, carriers seek to discourage sales of money losing policies by denying consumers the professional advice they need, says NAHU president Don Goldmann.