Sales

Brokers don’t realize marketing directly influences buyers and the selling process, says consultant Wendy Keneipp.

Employee Benefit Adviser, in partnership with business intelligence data analytics firm miEdge, presents the 2016 list of the top employee benefit brokerages in the country, ranked exclusively on health and welfare revenue. Revealed in descending order, the listing is based on Form 5500 reporting data as of Aug. 31.

Knowing your message and strategy are the cornerstones of an effective campaign, according to consultant John Graham.

Employee Benefit Adviser, in partnership with business intelligence data analytics firm miEdge, presents the 2016 list of the top employee benefit brokerages in the country, ranked exclusively on health and welfare revenue. Revealed in descending order, the listing is based on Form 5500 reporting data as of Aug. 31.

Advisers who want to bring in new clients should make their homepage priority No. 1, says HealthJoy’s Rick Ramos.

By acquiring LinkedIn, the software giant hopes to help salespeople zoom in on their prospects.

Steady ascent for advising firms could be bolstered further by Trump presidency.

The holiday season is the ideal time to plan out the future of your business, says columnist Jack Kwicien.

By following these best practices, brokers illustrate a consistent path for how they operate and what to expect from professional service, says adviser Eric Silverman.

Sales expert John Graham shares five communication and personal development skills that make for a standout producer.