Adviser strategies

OE look-back: Advisers reach a cost tipping point in 2026

By Bruce Shutan

Published February 24, 2026 8:00 AM EST 4 Min Read

Infographic: 57% of organizations cite overall cost reduction as a top benefits priority for 2026. Source: Gallagher

Key Insight: Learn how mounting cost pressures are forcing employers to rethink benefit affordability trade-offs.
What’s at Stake: Rising healthcare costs could erode talent retention and increase employer financial exposure.
Expert Quote: Robby White warns this open enrollment was exceptionally challenging due to sticker shock.
Source: Bullets generated by AI with editorial review

Bruce Shutan

Contributing writer

Bruce Shutan is an Employee Benefit News contributing writer based in Portland, Oregon.

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