401(k) plan sponsors expand financial wellness offerings

Published Updated 4 Min Read

Businessman talking to team of colleagues on laptop online video conference

Workplace plan sponsors are increasingly doing more than just overseeing 401(k) accounts. New research from Fidelity shows that many are evolving into full-service financial planning resources for employees — a shift advisers say could have significant implications for the broader wealth management industry.

The survey of 1,144 plan sponsors found their primary concern is whether their plan is adequately equipping participants for financial security in retirement. In addressing this concern, plan advisers have become an essential resource.

Elijah Nicholson-Messmer
Former Data Reporter

Elijah returned to Financial Planning in 2025 after working as a summer intern with FP in 2023. He earned an undergraduate degree from Berea College in Berea, Kentucky, and a master's degree in data … Read full bio


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